Anna Peters

The power of persuasion and mass behaviour is what makes Anna tick. But it is not just the theory she is interested in, for Anna the practice of changing attitude is far more interesting: Anna has gone about changing behaviour in several ways - she has designed an innovative teaching aid that inspires despondent children to love science, and convinced an organisation of 400 people to go 'Green'.

A desire to learn about human behaviour drove Anna to become a Psychologist, and study Occupational Psychology to MSc level. Rather than subscribe to one single school of thought she prefers to use a number of theories and approaches to enhance her consultancy work here at Promise Communities.

Before joining Promise Communities Anna worked at JWT, world's fourth largest advertising agency where she immersed herself in brands such as Shell, Knorr, Nestle and Bayer.

Anna's 'constructive' extra-curricular activities include rockclimbing, windsurfing and capoeira. Rather than being an expert in any of these sports, she just enjoys them.